Stock Photo Repetition

The Wall Street Journal has this article on companies who have used non-exclusive images and, as a result, wound up with a bit of egg on their face. It points to a few examples of situations in which different companies have used the same stock image for their promotions and, as a result, have diluted their brand identity. It’s an embarrassing prospect for marketing departments and a good reminder on why it’s sometimes a good idea to spend a little bit more on your photos.